AL QAHWA
PACKAGE DESIGN
Al Qahwa is a packaging system inspired by Egyptian coffee shop culture, where tea exists as part of conversation, routine, and daily rhythm. Drawing from the familiar language used to order tea, Sada, Mazboot, and Ziyada, the project explores how changes in strength and balance shape the tea experience through a unified visual system.
A shared navy base anchors the collection, while shifting secondary colors reflect progression from light to balanced to strong. Applied across individual tea boxes and a physical tray container, the system combines minimal typography and restrained color palettes to create packaging that feels both contemporary and rooted in traditional ahwa culture.
Die-lines

